Air (DVD)

From award-winning director Ben Affleck, AIR reveals the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division, which revolutionized the world of sports and culture with the Air Jordan brand. Starring Matt Damon, Ben Affleck, Jason Bateman, Chris Messina, Marlon Wayans, Chris Tucker, and Viola Davis, the film is a sports drama that explores the story behind the iconic Air Jordan sneakers and their impact on popular culture.

The film follows the pivotal moment when Nike, a relatively unknown brand in the basketball shoe market, took a chance on an up-and-coming player named Michael Jordan. At the time, Jordan was a rising star in the NBA, but his potential had yet to be fully realized. Nike's basketball division, led by a team of ambitious and innovative executives, recognized Jordan's talent and saw an opportunity to create a game-changing product.

Through a series of high-stakes negotiations and strategic decisions, the film depicts how Nike managed to secure a partnership with Jordan and develop the Air Jordan brand. The film delves into the challenges they faced, the risks they took, and the creative genius that went into shaping one of the most influential and successful marketing campaigns in sports history.

AIR not only explores the business and marketing aspects of the Air Jordan story but also the personal journeys of the individuals involved. The film showcases the performances of a talented ensemble cast, including Matt Damon and Ben Affleck, who bring depth and nuance to their characters as they navigate the complexities of the industry and their own ambitions.

Directed by Ben Affleck, AIR is a captivating and well-crafted sports drama that offers a unique perspective on the intersection of sports, business, and popular culture. The film's attention to detail, the authentic depiction of the era, and the compelling storytelling make it a must-see for fans of sports, business, and engaging cinema.

product information: